Experience across industries that run on numbers.

Hospitality · Gaming · Real Estate · Retail · Consumer Brands

You’re probably here because one of these is true:

Not sure which gap is costing you the most? → Book a 20-minute clarity call

  • You have data, but no decisions.


    Reports exist. Clarity doesn’t.

  • You’re spending on growth without knowing what drives profit.


    Marketing feels busy, not effective.

  • You want to scale but can’t see what’s worth doubling down on.


    Customers, products, or markets blur together.

1 3
Not sure which gap is costing you the most? → Book a 20-minute clarity call

Analytics is the foundation. Everything else builds on it.

We build analytics systems that give leadership teams a single source of truth.

That includes:

  1. Profitability, forecasting, and efficiency models
  2. Executive KPI dashboards
  3. Data audits that surface blind spots before they become expensive

AI isn’t the product, it’s the amplifier. We use AI to automate insights, identify patterns faster, and support better decisions.

How we work

Start with a Free Data Audit

  • Audit & Align


    We audit your data and identify the single decision that matters most right now.

  • Model & Deliver


    We build the model, dashboard, and insights you can actually use.

  • Scale with Confidence


    We refine, test assumptions, and support reporting as you grow.

1 3
Start with a Free Data Audit

Built by an analyst. Led by strategy. Grounded in clarity.

I’m Sumaita, founder of The Missing Company.

I’ve spent my career building data models, analytics systems, and decision frameworks for companies in real estate, gaming, retail, and consumer brands.

I started The Missing Company after seeing the same issue everywhere: smart teams making high-stakes decisions without clear data.

My work helps leaders move from guesswork to grounded growth.

About Me

Still making decisions in the dark?

Let’s uncover what’s missing, and build the system that supports your next stage of growth.

Book a Free Data Audit